SOCIAL • DIGITAL • PODCAST • PRINT Publishing in Our Community Since 1984
Mount Pleasant Magazine A deeply rooted community partner Mount Pleasant Magazine began publishing 40 years ago, and as a result, our community roots have grown strong and deep — like the mighty oak tree, whose deep roots allow it to grow despite Mother Nature’s fierce storms and changing seasons. Strong roots of the oak tree allow their limbs to expand beyond their massive trunk — similar to the expansion of our publication. Mount Pleasant Magazine’s deep community roots go beyond any one street or neighborhood. Even when the magazine roots were still young, they helped us weather storms like when Hurricane Hugo slammed into the Carolina Coast in 1989. Back then, our community knew us as East Cooper Magazine. As the town around us was rebuilding from the storm, we rose to the occasion and continued to publish and grow East Cooper Magazine, which we later renamed Mount Pleasant Magazine. More recently, in 2020 during COVID, our mission was to bring some certainty during a time when there seemed to be so little. Our deep community roots again were tested and grew much deeper and stronger. Our love for the community gave us the strength we needed to provide Mount Pleasant Magazine, and we did not miss a single issue during those trying times. Mount Pleasant Magazine is a brand whose deep community roots have 40 years of digital and print growth. We are recognized throughout the community as a trusted source and positive voice for Mount Pleasant. We’ve helped thousands of local businesses grow through the glossy and online pages of the magazine and we’d love to do the same for yours For us, it’s about helping the town we love to grow and prosper. Our mission is to offer local businesses affordable ways to target their customers by leveraging the brand of Mount Pleasant Magazine, whose deep roots are as mighty as an oak tree and continue to thrive 40 years later.
By the Numbers 120k MAGAZINES PRINTED ANNUALLY 504k READERS ANNUALLY* *source: citymag.org 950 NEWCOMERS RECEIVING THROUGH DIRECTMAIL PER ISSUE *On average 2,675,800 DIGITAL MAGAZINE PAGE VIEWS 72.5% FEMALE READERSHIP 27.5% MALE READERSHIP 150,000 IMPRESSIONS REACHED THROUGH GEOFENCING EACH DIGITAL ISSUE 60,000 FOLLOWERS ON FACEBOOK, INSTAGRAM AND TWITTER 9 SOUTH CAROLINA WELCOME CENTERS Distributed every issue 50 STATES REPRESENTED BY READERSHIP 25+ NEIGHBORHOOD AND NICHE FACEBOOK PAGES
Issue 1 – JANUARY/FEBRUARY • Best of Mount Pleasant • Bridal Issue 2 – MARCH/APRIL • Beautiful Homes • Best of Mount Pleasant–II • Hammock Coast Issue 3 – MAY/JUNE • Family Edition Issue 4 – JULY/AUGUST • IOP/Sullivan’s Island • Kitchen, Baths, Pools & Landscaping • Back to School Issue 5 – SEPTEMBER/OCTOBER • Fall • Food • Football Issue 6 – NOVEMBER/DECEMBER • Holiday Issue • Food & Fashion Editorial Calendar
29464 Bank of the Lowcountry Barnes and Noble Beacon Bank Bottles (Coleman Blvd.) Coleman Public House CVS (Long Point Rd.) Dunes Properties East Bay Deli Franke at Seaside Harris Teeter (Ben Sawyer Blvd.) Harris Teeter (Long Point Rd.) Harris Teeter (Houston Northcutt Blvd.) Harris Teeter (Rivera Dr.) J+K Furnishings Mount Pleasant City Hall Mount Pleasant Gardens Mount Pleasant Visitor’s Center MUSC Midtown Distribution Methodology A Sampling of our Local Distribution Oyster Candle Company Publix (Ben Sawyer Blvd.) SC Federal Credit Union Smoothie King Southern Belle Steel City Pizza 29466 Beacon Bank Bubbles Gift Shoppe Dulce Churros Eleven 81 Harris Teeter (SC-41) Harris Teeter (Six Mile) Havens Furniture Mellow Mushroom Mex 1 Pleasant Family Dentistry Publix (Park West) Sol The Front Porch Wando Dentistry Downtown East Bay Deli Harris Teeter MUSC Isle of Palms Delta Pharmacy Dunes Properties Harris Teeter IOP Marina Daniel Island Publix River Landing Dentistry VIVA
Distribution Methodology DIRECT-MAILED TO NEWCOMERS Reach all newcomers who have moved into Mount Pleasant, Daniel Island, Isle of Palms and Sullivan’s Island with each issue. Average 950 per issue WELCOME CENTER DISTRIBUTION Statewide Distribution through South Carolina Welcome Centers. DISTRIBUTION TO REGIONAL AIRPORTS Kiosk at Asheville Regional Airport Greenville–Spartanburg International Airport (no kiosk) Reached 1.1 Million Travelers in 2022 AFFLUENT NORTHEAST RESIDENTS Select Issues are direct-mailed to 3,000 affluent Northeast Residents in New York, New Jersey and Connecticut HOTEL DISTRIBUTION Reaching visitors in-room and lobbies of area hotels.
843-881-1481 | www.ReadMPM.com Since 1984
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