Mount Pleasant Magazine Jan/Feb 2018

74 www.MPtownCouncil.com | www.MPMcalendar.com | www.MountPleasantMagazine.com feature the ribbon cutting had to give up trying, including our daughter, Laura, who was our professional photographer for the event. None of us were sure if “Tarpmageddon” was an omen for the election or not, but it sure made for a memorable evening. The rest of the summer and into October was spent going to events and arranging “meet and greets” in as many neighborhoods all over town as possible but most importantly raising money. I hired a professional campaign consultant who gave me great advice throughout the campaign. The first and most prudent advice was, before heading off in any direction spending or speaking, conduct a poll to A) find out where I stood with likely voters and B) find out what they were most concerned about. My poll was conducted in late August, and it confirmed what I knew from my year-and-a-half on Town Council – Mount Pleasant residents were worried that overdevelopment was ruining their quality of life. No other issue came close. My consultant also said the polls showed the path to winning was for me to buy television time – and that means money. Lots of it. So I spent all of September and most of October doing all I could to raise money. I learned a valuable campaign lesson during this period: People who believe in you as a candidate can raise much more money for you than you can for yourself. That is what happened in my campaign, which allowed me to raise enough to buy air time and get my message out. Though I advertised heavily on social media and in print, that alone would not have been enough. Photo by Jess Wood. “Money is the mother’s milk of politics.” -California Democrat Jesse M. Unruh East Cooper Animal Hospital is a companion animal practice specializing in canine and feline medicine and surgery. We offer a comprehensive range of veterinary medical services. We schedule appointments with our veterinarians beginning at 8:30AM Monday through Saturday. MARCI SAULS, DVM | ARTISE STEWART, DVM WWW.EASTCOOPERANIMALHOSPITAL.COM 843.884.6171 993 Johnnie Dodds Blvd., Mount Pleasant, SC 29464 staff@eastcooperanimalhospital.com M-F 7:30 am - 6 pm | Sat 8:30 am - Noon East Cooper Animal Hospital looks forward to becoming your partner in providing excellent health care for your pet. Complimentary Exam for First Time Clients When You Mention This Ad!