Mount Pleasant Magazine Jan/Feb 2019

69 www.ReadMPM.com | www.MtPleasant.pet | www.CharlestonBrides.com DIAMONDS DIRECT “We are seeing customers move back toward the traditional looks but with a modern twist,” said Ayelet Gilady, general manager at Mount Pleasant’s Diamonds Direct. “More and more customers are asking for vintage- inspired designs with fancy-shaped diamonds like marquise, pears and ovals that give rings an heirloom feel. Round diamonds will always be popular, but incorporating various colored metals and interesting designs can also give customers a one-of-a-kind look.” Gilady advised those who are going to pop the question to do their research beforehand. In today’s world of apps and social media, it’s likely that future brides will leave a cyber breadcrumb trail sure to lead right to their ideal ring. “Check her Pinterest boards and talk with her friends or family,” said Gilady. “Ultimately, what’s most important about this milestone is the lifelong commitment to each other, but, chances are, the future bride’s friends and family have some insight on her dream ring. Also, with a 60-day return policy, if for some reason she doesn’t love the style you chose, we’re happy to walk her through the process of selecting her own ring.” Since opening in 2015, this elegant showroom has brought a variety of styles to the Lowcountry – making lavish adornments accessible to all. “Our goal is to make sure that luxury is provided in the experience, not in the price point,” said Gilady. “We know that this is one of the most important purchases people will make, and, no matter what your budget is, we want you to be treated like royalty when you walk through our doors.” Charleston’s balmy climate truly makes the wedding season year-round, keeping Diamonds Direct full of folks soon-to-be walking down the aisle. “It’s always humbling that people choose us to be part of their biggest moments in life,” said Gilady. “We love to see people’s love grow from the engagement through anniversaries and all the future moments to come.” LOY HARN JEWELERS “For the most part, we are seeing a high demand for custom design – which is our specialty,” said Keenan Harn, co-owner of Loy Harn Jewelers. “A few other trends that we are seeing are the return of a simple solitaire setting. Rose and yellow gold are making a comeback, and alternative diamond shapes, like marquise and pear, are coming back. Round, oval, emerald and cushion still remain as the most popular shapes.” Loy Harn Jewelers has added much sparkle to the fingers, wrists and necklines of local celebrities, bloggers and Instagram influencers, but it’s how this family-run business treats everyone who walks into the Wando Crossing shop that really solidifies them as a premier business. “The most important thing to us, and what we believe sets us apart from other jewelers or buying online, is that we take the time to get to know each couple, their story and truly listen to the things that are important to them bridal Photo courtesy of Diamonds Direct. Photo courtesy of Diamonds Direct. Photo courtesy of Loy Harn Jewelers.