Mount Pleasant Magazine May/June 2018

www.ChsWomenInBusiness.com | www.LCWomenInBusiness.com | www.LCwib.com 12 - WIB W omen in media have typically been relegated to working in sales or support jobs. They started making inroads during the 1970s when the Rivers family named Gloria Wilson general manager of WCSC/WXTC. She was a rarity among the good old boys of broadcasting. But, more and more, you’ll find them in the big corner office running the show. As general managers, they are the faces of media in their local communities. They are empaths, tuned in to the needs of their employees as well as the needs of their viewers, literally 24/7. There is no downtime. Mary Margaret Nelms has been general manager of WCIV, Sinclair Media Group’s local ABC affiliate, for about four years. She is enthusiastic about the business of TV and justifiably proud of her success in a competitive market. She understands the bottom line, that meeting the parent company’s goals is instrumental in providing the local programming craved by the public. And she has a good basic understanding of the many diverse departments at WCIV. A graduate of Clemson University, she held sales and management positions at WTAT and WMMP before taking the helm at WCIV. Sinclair named her General Manager of the Year in 2015. Her background also includes sports marketing, which fuels her commitment to televise local games. Nelms creates ties with community organizations Women in Media Runningthe Show Channel 4’s Mary Margaret Nelms. Photo provided. by Barbara Millen Patrick