Mount Pleasant Magazine May/June 2019

www.ChsWomenInBusiness.com | www.ChsWomenInRE.com 18 - WIB S ue Lindstrom, director of marketing and communications for Children and Women Services at MUSC Children’s Health, said that marketing was never actually a career that she saw herself doing. Her background happens to be in speech pathology. “I worked for many years as a speech pathologist in St. Louis and Atlanta,” she said. “But, I have always worked with children.” She admitted that she wouldn’t change her unique career path for the world. When her supervisor at Children’s Health Care of Atlanta needed a marketing professional to help market their role in trauma care and other clinical services, Lindstrom jumped at the chance. “It is always difficult to try to market to parents whose child has experienced a trauma or illness — and even harder for those who have not,” she said. “But I truly believe that children should go to a children’s hospital.” She now works with individuals from all “sides of the fence” from provider, to parent and patient, securing input and working with everyone on how best to communicate to the different audiences. With the new MUSC Shawn Jenkins Children’s Hospital being built, she said it is simply “awe-inspiring.” “I wasn’t looking for a new job when I got the call to consider coming to Charleston and working with the MUSC Children’s Health BY THERESA STRATFORD Marketing for a Cause MUSC’s Sue Lindstrom Is Helping Children Live Better Lives Sue Lindstrom on site of the new MUSC Children’s Hospital. Photos courtesy of Sue Lindstrom.