31 www.ReadMPM.com | www.MountPleasantMagazine.com | www.MountPleasantPodcast.com our town They’re the moms behind the Instagram swoonworthy profiles, the viral home décor and the family coastal living inspiration — but behind every well thought out photo is a local mom with a packed schedule and a story about how it all started with a need for something more. Mount Pleasant’s Arin Jura (@arinsolange) and Amy Romfo (@thecoastaloak) didn’t set out to become influencers. They were just moms in the thick of it — meal planning, carpool lines and Target runs — who needed creative outlets. Their side hustle surprisingly transformed into something much bigger: community, purpose and financial security. “I honestly went into it with a blog as my mindset,” said Jura, who began sharing her life online when she was pregnant with her third child. “I never assumed I would become an influencer.” Romfo’s story is similar: a nurse manager turned stay-at-home mom who found herself craving creativity during maternity leave. “I started sharing furniture and home projects, and my social media just started growing,” she said. “It became a beautiful mix of creative outlet and income.” NAPTIME HUSTLE Both women are open about how tough the balance can Momfluencers Influential mothers turning chaos into content BY KATIE FINCH
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