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As you can probably guess, I’m always thInkIng
of ways to improve Mount Pleasant Magazine – ways to better serve
our readers and the advertisers who
help bring our magazine to you.
The best way to make something
better, no matter what kind of business you’re in, is
to know what your customers think of the product
you provide.
One evening during a relaxing walk through my
neighborhood, I was talking to one of my neighbors,
Carol, who works at MUSC. As we chatted, Carol
mentioned she was attending evening classes at the
Citadel to earn her MBA. She went on to tell me she
was in the middle of doing a study on a local busi-
ness as part of her class. My marketing antenna was
activated, and I started asking questions about how
the studies worked and what was involved. The next
day, Carol sent me Dr. Ron Green’s email address.
After a couple of emails, Dr. Green and I met at Vintage Coffee to discuss the
possibility of one of his MBA classes conducting a survey on Mount Pleasant Magazine
readers and advertisers. I expressed my interest with enthusiasm. A couple of weeks
later, I stood in front of Dr. Green and his students. I was impressed how everyone
sitting in that MBA class had professional jobs and was taking the course at night.
It was very inspiring to be around achievers like that.
Hopefully, in some way I inspired them as I explained to the class the high
level of passion everyone here has for what they do. I went over how many issues of
Mount Pleasant Magazine come out in a year, how much it has grown, our direct
mail patterns and how our subscription base is stronger with each issue. Following
the presentation, a team was established, with Dr. Green overseeing the process.
The assigned team for our magazine from the Citadel MBA class has con-
ducted field surveys at events such as the first day of the Mount Pleasant Farmers
Market and Second Sunday on King Street. They’ve interviewed people shopping
at Towne Centre. They have also used Facebook, e-blasts and telephone calls to
reach out to our subscribers and advertisers. Thousands of readers and advertisers
were asked to participate.
Mount Pleasant Magazine’s staff is excited about attending the team presenta-
tion regarding the results. A few samplings have already shown how readers love
our local content and how our advertisers are enjoying new business and commu-
nity awareness. We can hardly wait to share these findings with you.
For now, let me leave you with this comment from one of our readers, Judith
McClinton: “After 35 years in Mount Pleasant, we recently moved to Shalimar,
Florida to be closer to our grandchildren. I would like to subscribe to Mount
Pleasant Magazine – I have read every issue since its beginning. Thanks very
much!”
— B i l l M a c c h i o
East Cooper resident since 1979
P u B l i s h e r ’ s N ot e
Vol. 6, issue 3
May/June 2016
Publisher/Editor
Bill Macchio
Managing Editors
DeNise K. JaMes • Brian Sherman
Art Director
DaNa coleMaN
Designer
KiM hall
Production Manager
cristiNa YouNg
Webmaster
george coNKliN
Internet Marketing
sherMaN Paggi
Contributing Writers
Daniel Brock • Pamela BrownStein
erin Danly • Stacy Domingo
Bill Farley • anne haSSolD harriS
helen harriS • amy mercer
kalene mccort • BarBara Patrick
JorDan Scanlan • anne toole
JohN torsiello
Contributing Photographers
Jenn caDy • BranDon clark
John kurc • Brian Sherman
rick walo
Independent Media Consultants
Margaret BurNs
BraNDoN clarK
culleN MurraY-KeMP
KaleNe Mccort
Bert wooD
Administration & Bookkeeping
Diane PaulDine • ginger Sottile
Distribution
u.s. Post office, PuBlix,
harris teeter, Bi-lo, cVs
Mount Pleasant Magazine and Mount Pleasant
home are published locally by a team of indepen-
dent contractors who reside in east cooper.
Mount Pleasant Magazine is published
six times per year by Media Services, Inc.
1013 Chuck Dawley Blvd., Mount Pleasant, S.C. 29464
copyright © Media services 2016.
all rights reserved. reproduction electronically or in
print format without the expressed written consent of
the publisher is strictly prohibited and a violation of
u.s. copyright laws.
Subscriptions available for $18 per year in the united states.
Inquiries to: Mount Pleasant Magazine
P.o. Box 22617, charleston, s.c. 29413
(843) 881-1481