Mount Pleasant Magazine Nov/Dec 2016

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A Cut Above
Diamonds Direct
139
Looking Good
Eartha Kitt was spot on
when she remembered to “mention
one little thing: a ring,” in her hit
song, “Santa Baby.” The holidays are
one of the most popular times of the
year to give jewelry, and the experts
at Diamonds Direct are ready to help
customers find the perfect gift for that special someone
this season.
While the Mount Pleasant location of Diamonds Direct
has been open since January, the
company
has been selling quality
diamonds to the public at
wholesale prices since 1995.
“The founders of Diamonds
Direct spent over 30 years
in the wholesale diamond
manufacturing business.
They saw a need for more
reasonable pricing for the
end consumer and chose to
do the right thing for those
customers by eliminating the
middleman,” said Victoria
Dyer, marketing director for
the Mount Pleasant location.
“It’s a different concept
than the majority of jewelers. People come here for the
pricing and selection, but they buy because of the passion,
commitment and personal relationship our diamond
experts build with them.”
While Diamonds Direct offers the largest selection
of diamonds and engagement rings in the Southeast, its
company culture is designed to maintain an incomparable
level of customer service that one might find at a small,
local jeweler.
“Customers get all the perks of a large company in
terms of pricing and availability, but, at each location,
they receive a personalized, luxury experience that makes
them feel comfortable and at home. Our diamond experts
treat all customers equally and with the same amount
of attention, whether they are getting a ring cleaned or
By Anne Toole
| |
buying an engagement ring,” Dyer explained.
Diamonds Direct maintains a goal to be their
customers’ first stop on their journey through life’s many
milestones.
“We love becoming part of our clients’ lives and
educating and guiding them on making a purchase
that will last a lifetime,” Dyer smiled. “Engagement
rings, wedding bands, wedding day gifts, push presents,
anniversaries – we walk our customers through them all.”
More than just diamonds, Diamonds Direct specializes
in engagement, wedding and fashion rings, necklaces,
pendants, earrings and bracelets,
with a wide variety of stones
from nationally recognized –
and some exclusive – brands,
including Tacori, Christopher
Designs, Simon G., Verragio
and Kirk Kara.
To accommodate the busy
holiday season, Diamonds
Direct will be open on Sundays
between Thanksgiving and
Christmas. They will also be
hosting a holiday trunk show
the first week of December,
featuring entire lines of jewelry
from 12 designers across the
country and special pricing on
almost everything in the store.
“A lot of people get engaged over the holidays, but
many customers are looking for smaller gifts at affordable
price points,” Dyer said. “Pearls and diamond studs or
pendants are especially popular during the holidays.
Tacori fashion jewelry also makes a great gift because
the pieces can coordinate. You might get a ring now and
the matching earrings or bracelet later for a birthday or
anniversary.”
The diamond experts at Diamonds Direct are ready to
educate and guide holiday shoppers to help them find the
perfect gift for their loved one at an affordable price. Visit
1911 Highway 17 North in Mount Pleasant to learn
more about this unique company.
Artwork courtesy of Diamonds Direct.