Mount Pleasant Magazine Sept/Oct 2016

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A s society embraces more
environmentally friendly practices, the
choice toward a greener lifestyle can
begin inside the home through the use
of natural products and organic clean-
ing methods.
For Dorsey and Heather Fair-
bains – sisters-in-law and co-owners of Maid Pure Organic
Cleaning in Mount Pleasant – the decision to go green
became apparent once they
started raising their families.
They were shocked to discover
the prevalence of
chemicals in con-
ventional prod-
ucts such as dish
soap and bath-
room cleaners,
and they ques-
tioned the safety
of these toxins
in their homes
and around their
young children.
“We became
more proactive
about educating
ourselves about
the things in
our house,” said
Dorsey. “We had
to teach our-
selves a lot about
chemical-free cleaning.”
This knowledge, and a love of cleaning, led to a busi-
ness venture based on natural products that also provides
customers a high-quality service, similar to the pampering
found at a five-star hotel. What began as a small company
run out of their homes has grown into a franchise with of-
fices in Mount Pleasant; Kiawah Island; Charlotte, North
Carolina; and, soon, in Summerville.
The company is committed to raising the awareness of
indoor air quality and how it can affect the overall health
of a family. Dorsey said even items such as dryer sheets can
negatively impact the air quality. Organic cleaning helps
reduce the amount of harmful chemicals inside the home,
which improves the air quality and makes a safer space for
those most susceptible to toxins – children, pets, the elderly
and those with compromised immune systems.
“Our philosophy emphasizes preventing illness, pro-
longing life and protecting the environment,” Dorsey said.
For those who might think organic products are too ex-
pensive, Dorsey
believes anyone
can afford to
make their own
cleaning prod-
ucts, and going
green inside a
home is budget-
conscious
and good for
healthy living.
Since Maid
Pure opened in
2007, the mar-
ket for green
cleaning has
blossomed, and
natural prod-
ucts that once
were impossible
to find are now
available for everyone. Right now, the use of essential oils is
taking off, according to Dorsey.
“Cleaning without chemicals, holistically, promoted by the
use of essential oils – I love to see that kind of trend,” she said.
Breathe easy knowing that going green when you clean
is an effective way to save money and establish a more eco-
friendly environment within your own home.
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Go Green!And stAy cleAn
By Pamela Brownstein