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150

assets. He was prepared to sell his

stake in Detyens Shipyards if Starke

refused the offer – sort of.

“Red was 65. I gambled that he

wouldn’t want to buy me out,” Stew-

art said. “We did $22 million in sales

in 1989 and $44 million the next year

and never looked back.”

And he’s never stopped trying

to help others succeed, whether by

offering money, advice or both. His

original objective was to have a posi-

tive effect on the lives of 10 people, a

goal he has far exceeded.

“I bet on the who, not on the

what,” he explained.

For example, Stewart cited the

case of Matt Wilson, an artist from

Greenville who now lives in Park Cir-

cle in North Charleston. Stewart put

him on the payroll as the company’s

resident artist and provided him with

a shop where he can work his magic.

Now he makes metal models of the

ships that visit Detyens regularly for

repairs and maintenance. Jim Shultz,

who also has a shop at Detyens, fash-

ions metal reliefs of the drydock for

the company’s customers.

These two artists are producing a

few of the “pickles” Stewart provides

for his customers. He explained with

a story about a sandwich shop that

included a pickle with each sandwich

it sold. One day the restaurant’s own-

ers decided they would be better off if

they charged 50 cents for the once-

free pickle. As a result, the eatery lost

a lot of business.

The moral of the story, according to

Stewart, is “Just give them the pickle.”

He follows his own advice by

providing his customers with other

extras besides models of their ships

and of the drydock. He also gives

Detyens T-shirts to crew members

and newborn clothes emblazoned

with the Detyens logo to employees

or customers who welcome young-

sters into the world. In addition,

Stewart’s customers can learn how to

hit a golf ball farther from three-time

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