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Kid Friendly Couture

Southern Belles Children’s Boutique


n Charleston and Mount

Pleasant, folks are pretty fashion forward. From

bold bowties to sweet sundresses, people make

sure to dress their very best regardless of the

occasion. Adults aren’t the only ones rocking

eye-catching ensembles in the Lowcountry. Just

ask Susie Molony, owner of Southern Belles

Children’s Boutique. Her shop, at 280 W. Coleman Blvd.,

has attracted quite the up-and-

coming clientele. From newborns to

preteens, she makes sure to keep

those at the kiddie table looking

on point.

“I love seeing the smiling face

of a little child when they get a

new outfit or pair of shoes,” said

Molony. “It also brings me great

joy to know customers have come

here to get a special outfit for

their child.”

From first birthdays to first

Holy Communions, Molony

has been there to dress children

through all the special events of

their youth. Getting to know each

family and helping their children

look their best for all of life’s grand

affairs, and all the moments in

between, has truly been her calling.

As a girl, Molony would spend hours dressing up her

dolls or carefully cutting out miniature jackets and skirts

for her collection of paper dolls. Creative, innovative and

entrepreneurial, Molony comes from a long line of stylish

women skilled at the art of crafting.

“My grandmother was an excellent seamstress and

made all of my clothes for my sister and me when we were

little,” said Molony. “My mother would make doll clothes

from the leftover fabric, so my dolls had an impressive


When Molony had her own daughter, she became

inspired to create a line of play clothes that were both

functional and cute.

“I started hand-painting on T-shirts and casual wear

and later changed over to appliqued designs. I created

a line of children’s appliqued and embroidered clothing

under the label of Southern Belles,” said Molony. “I

did home shows, holiday markets and trade shows for

several years before settling down to a brick-and-mortar

storefront. I think my entrepreneurial spirit just evolved

over the years.”

Whether you are looking for a Clemson shirt, a fitted

peacoat or a book bag for school, Southern Belles is

the one-stop-shop for all your

kid-related items. They even

carry a line of chunky necklaces

for moms called Chewable

Charms, which are designed to

add a little flair to your look

while keeping those teething

toddlers satisfied. Templeton

Silver Pacifier Clips can be worn

as bracelets when your child no

longer requires them.

“It’s hard to set yourself apart

these days when there’s so much

competition in the children’s

industry, and manufacturers and

sales representatives don’t protect

you like they once did in keeping

certain lines exclusive to one

store in an area,” said Molony. “I try to set myself apart

by offering the very best selection of the most wonderful

children’s clothing, shoes, gifts and accessories I can find.”

In addition to providing her shoppers with the very best

in terms of children’s retail, she credits the shop’s success

to the amazing customer service Southern Belles provides.

Complimentary gift-wrapping, detailed monogramming

and baby registries are just a few of the services she offers.

With a knowledgeable and dedicated staff rounding out

the Southern Belles shopping experience, it’s no wonder

they consistently get voted the best year after year.

To learn more, visit

or call


By Kalene Mccort

From first birthdays to first Holy communions, Susie

Molony has been there to dress children through all the

special events of their youth.

Photo courtesy of Southern Belles.



Companies that have passed the test of time are the backbone of the Mount Pleasant business community.